Apple’s Alan Dye is beginning a new chapter in his career by joining Meta to pioneer a fusion of fashion and technology. Dye, who has been Apple’s head of user interface design since 2015 and spent nearly 20 years with the company, will officially start on December 31st. Apple confirmed his departure, with CEO Tim Cook naming Stephen Lemay as his replacement.
Meta CEO Mark Zuckerberg revealed details of Dye’s new role through a post on Threads. Dye will lead a creative studio within Reality Labs that focuses on merging design, fashion, and technology. This initiative represents Meta’s recognition that compelling design will be critical to success in emerging product categories.
The new studio will be responsible for elevating design standards across Meta’s product ecosystem. Zuckerberg emphasized that the team will include talented individuals with exceptional skills across multiple disciplines. The goal is to create iconic products that seamlessly integrate hardware and software while delivering intuitive user experiences.
Zuckerberg outlined his vision for an era where AI glasses and other devices will transform connectivity. He stressed that the new studio will focus on making every interaction thoughtful and user-centric. Dye will report directly to Andrew Bosworth, Meta’s Chief Technology Officer, underscoring the strategic importance of this role. This new chapter represents an exciting opportunity for Dye to apply his design expertise to pioneering products at the intersection of fashion and technology.
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